BLOGGING ABOUT CANNABIS
Blogging about cannabis requires writers who can navigate an endless maze of information and regulations. For instance, check out one of our recent posts about micro cultivation, composed for Cannathrive—a leading cannabis consulting firm.
There are countless industry angles to cover. Without the right research and cannabis knowhow, it’s easy to accidentally publish misinformation, a major faux-pas in this highly-regulated field.
Moreover, without a strong grasp of the industry’s ins and outs, you’re at risk of coming across as an opportunist merely trying to cash in on a thriving market (instead of a business that takes a genuine interest in what’s going on).
All this to say, your cannabis blog posts need to engage. Prospective clients are looking for actually informative content and not 2,500-word ads stuffed with keywords. Cannabis posts need to be highly researched and super focused. You need to know what you’re talking about.
WE CAN HELP!
We’re not only wordsmiths; we’re deft researchers who can align your brand with the world of cannabis in a thoughtful, natural way. Work with us to develop content that positions you as an A+ thought leader.
We’re also realists who understand that budgeting for an endless flow of content isn’t always easy. Many will tell you that the more content the better. And they’re right, in a way. But a good content strategist must also know how to balance marketing objectives with budgetary realities.
We approach things differently. Not all entries need to be 3,000 words and not every strategy requires multiple articles per week. We’ll work with you to develop a cannabis blogging game plan that meshes with the way you do business.
Ready to start brainstorming content and objectives? So are we. Contact us today for a free quote and consultation!
